In 2018 Howsafe celebrates 40 years in business. As we reach this milestone I’d like to express my deep gratitude for entrusting us with your business no matter how big or small you may be – and also how proud I am of the team who have helped build the business with us, many of them into two or three decades worth of service.
When Howsafe’s first iconic mobile shop took to the road in 1978, Grease was enjoying a theatrical run at the cinema, the Bee Gees were burning up the charts with Night Fever and our home city of Peterborough looked very different. The Power Station was still standing at the site that would later become Rivergate and although planning permission had been granted for the Queensgate shopping centre, the complex would not open for another four years.
I remember being ousted from my bedroom as a 10-year-old at our family home in the Stanground area of Peterborough to make way for the first office. The stock was back then stored in the garage and on a Bedford CF van – humble beginnings! It wasn’t long before rapidly growing stocks necessitated a move to our first commercial property on Eastfield Road in Peterborough. The location, just off Padholme Road and close to the city centre proved to be ideal for serving the city’s thriving business community. The premises was occupied later by another well known ‘P-Town’ business, Rudkins Electrical.
In 1983 the company outgrew its home and moved to a larger premises on Queens Drive West (formerly a bakery), a premises nestled between Aspect Photography and the Queens Drive Infant’s School. For a period the premises housed a shoe shop called ‘Penhaligon Footwear’, but for most of its life the showroom was dedicated solely to industrial workwear and safety equipment. A 110m² retail showroom space and massively increased warehousing capacity allowed Howsafe to increase its product portfolio and workforce to cope with the growing demand for PPE and expanding customer base.
As the business became busier so did footfall and parking at Queens Drive West became a real issue for the company and for residents. In 2007 the old site at Queens Drive West was redeveloped, and the old bakery was demolished and replaced with a residential development. At this time Peterborough’s Eastern Industry was expanding quickly. New trading estates were being built, attracting new and established businesses. Howsafe settled upon two brand new units (later acquiring a third) on the Edgerley Business Park, one of the new commercial developments off Edgerley Drain Road. It is at this location that Howsafe enters its fourth decade of trading.
To celebrate our Big 40 we have many things planned – starting with a bit of a re-brand which was already underway last year as our showroom had an overhaul during the latter part of 2017. This new branding including the new 40th logo will manifest throughout the company from our vehicles through to our social media.
We also plan to have a special offer, quiz or competition every month with big discounts or prizes that you can take advantage of throughout the year.
As part of our 40th we also plan to have a couple of open days where our trade customers will be able to visit, meet the team, check out our facilities.
Once again a huge thank you to all for getting us to our big 40!